Privacy Policy
Last Updated: January 2026
New Urban HS ("we," "us," "our," or "Company") operates the newurbanhs.org website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site. By accessing and using newurbanhs.org, you acknowledge that you have read and agree to be bound by all the terms of this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: When you contact us or complete forms, we may collect your name, email address, phone number, and other contact details you voluntarily provide.
- Technical Information: We automatically collect your IP address, browser type, operating system, and device information when you visit our website.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to monitor your activity and preferences.
- Usage Data: We collect information about how you interact with our content, including pages visited, time spent, and click-through data.
How We Use Information
We use the information we collect for the following purposes:
- To improve and optimize our website functionality and user experience.
- To conduct analytics and understand visitor behaviour.
- To track affiliate commissions and manage our affiliate relationships with casino operators.
- To send you promotional content, newsletters, and updates (with your consent).
- To comply with legal obligations and enforce our terms and conditions.
- To detect and prevent fraudulent activity and security threats.
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Used to understand how visitors use our site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track referrals and commissions from our casino partners.
- Marketing Cookies: Used to deliver personalised advertisements and content.
You can control cookies through your browser settings and opt out of non-essential cookies at any time. Note that disabling certain cookies may affect website functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our website contains links to third-party websites, including online casinos and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external sites. We encourage you to review the privacy policies of any third-party website before providing your personal information or engaging in transactions.
Clicking on casino affiliate links may place tracking cookies on your device to credit referral commissions. These are governed by the casino operator's terms, not ours.
Your Rights
Under UK and EU GDPR (if applicable): You have the right to:
- Access, correct, or delete your personal data.
- Restrict processing of your information.
- Withdraw consent at any time.
- Request data portability.
- Lodge a complaint with the UK Information Commissioner's Office (ICO).
Under CCPA (if you are a California resident): You have the right to:
- Know what personal information is collected.
- Delete personal information collected from you.
- Opt-out of the "sale" of your personal information.
- Non-discrimination for exercising your rights.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typically:
- Contact information is retained for up to 2 years after last contact.
- Analytics and usage data are retained for up to 26 months.
- Affiliate tracking data is retained as per our agreements with casino partners (typically 30-90 days).
- Legal and compliance records are retained for 7 years where required.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: privacy@newurbanhs.org
Website: newurbanhs.org
We aim to respond to all data requests within 30 days. If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.